AlunaGeorge rank among the more successful 2012 acts who tried to merge pop with heavily produced electronic, thriving both sonically and commercially.

The UK duo’s key tracks from last year, “Your Drums, Your Love” and “You Know You Like It,” orbit around hooks that spend days looping in your head. “Attracting Flies,” its first entry for 2013, doesn’t take long to get to that revered hook — arguably the most important component of the group’s songs.

But “Attracting Flies” doesn’t have that exotic, uninhibited and original refrain AlunaGeorge is known for.

Instead, both the hook and the production don’t sound so distant from what’s on the Top 40 right now. It’s a weaker entry for a band that has quickly flipped the modern pop song on its head, but “Attracting Flies” suggests there could more tricks up this young duo’s sleeves.