The problem with giants like Apple holding press conferences in the middle of the week is that smaller companies don’t want to be overshadowed.

Thus, there isn’t anything major to talk about this week.

But I will clear up some misconception about Apple’s iPhone 5C.

I said Tuesday that with the $99 price point and colorful designs, the iPhone was a cheaper alternative aimed at emerging markets.

I now realize that isn’t exactly true.

In fact, it’s the exact price the iPhone 5 would be had Apple kept up its same pricing scheme when the iPhone 5 was released.

Ever since Apple switched to a three-device platform, the oldest model has been free on contract, while last season’s device was $99 and the new version stayed at the typical $199 price point.

The 5C is so close to the iPhone 5 spec-wise, Apple could have literally removed the aluminum plate and replaced it with a polycarbonate back. 

So what makes this iPhone the perfect candidate for “emerging markets?” Is it the color? Do brightly-colored phones sell better in Asia? I’m legitimately asking.

It’s disappointing to see Apple not drop the price lower. I realize the iPhone 4S is now free on contract, but how many people actually want an almost two-year-old phone?

Apple needs to stop playing catch-up with the rest of the smartphone world and get back to what makes their products so great — innovation.

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