Statement necklaces, cocktail rings and chandelier earrings are some of the items found in the drawers and displays at the newest jewelry store in Baton Rouge.
Kendra Scott, based in Austin, Texas, opened its first store in Louisiana in Perkins Rowe on April 7.
Kendra Scott started the company in 2002. Her husband had recently lost his job, and she had only $500 of start-up money. Scott created a mini-jewelry collection inside her home. At one time, Scott’s brand was considered “Texas’ best kept secret,” and now the brand can be seen in magazines and on celebrities like Selena Gomez and Katherine Heigl.
“Now it’s a multi-million dollar company,” said Abby Joyce, Perkins Rowe store event planner.
Scott’s designs have also extended to being sold in high-end stores like Nordstrom and Henri Bendel.
Kendra Scott sells earrings, necklaces, rings and bracelets, along with other accessories. Joyce said the store currently has travel jewelry bags and is working on makeup bags to be released soon. The company also sells key chains.
Scott designs all the pieces herself with a design team below her. She started with a basic oval design shape and has extended to different design shapes. The multiple shapes also use different jewel colors and types, and there are 26 options to choose from.
The jewelry designs include statement pieces using stones and bright colors. The metals include gold, rose gold and silver.
The store also offers “Girl’s Night Out” every Wednesday evening, inviting customers to come in to enjoy champagne, cupcakes and special offers on the jewelry. Each Wednesday has a different promotion and it gives customers the chance to shop with their friends and enjoy refreshments.
Kendra Scott also has the “Color Bar” option, where customers can create custom jewelry with the company’s design and stone options.
Joyce said the company is growing quickly, and eight stores have been opened in the past few years.
“It’s growing and rapidly expanding,” Joyce said.
With expansion always an option, Joyce said the opening of a New Orleans store is a high possibility.
“It’s growing and rapidly expanding.”

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Charles Champagne

Kendra Scott is open and running Wednesday, April 23, 2014 at Perkins Rowe shopping center.