The Reveille has published several articles about LSU’s abrupt shift from diversity, equity and inclusion language to “engagement.” While many people have reacted negatively to the change and how it was communicated, engagement is an effective way to describe how we should interact with each other in Louisiana’s melting pot of cultures.
I’m working with five other LSU students to conduct a public relations campaign for Culturs, a global multicultural magazine, as part of our participation in the annual Bateman Case Study Competition. Our campaign involves communication activities designed to increase awareness of Culturs and to support the magazine’s mission of sharing the experiences of people who live between cultures.
We’re excited about competing with other leading universities and demonstrating that LSU’s students are strategic, creative and committed to delivering professional results. Our strategy is to enable people to share their stories and build an understanding of their cross-cultural perspectives.
These stories will be available on Instagram @cultursatlsu through Tuesday, March 5. You can win points for LSU and the Manship School by interacting with our posts. Every follow, like, comment and share counts.
LSU’s team finished third last year, but this team is built to win. Please support us by going to our website www.cultursatlsu.com and selecting the Get Involved tab. We want to engage with you in building a stronger culture at LSU where everyone feels seen and heard.
Chloe Martin is a senior in the Manship School of Mass Communication and captain of LSU’s Bateman team.