Apex Resistance and Conditioning LLC was one of Louisiana Business and Technology Center’s newest startups just a few months ago.
The Baton Rouge-based business was without a website and without inventory in February, but that is no longer the case.
Apex recently announced the launch of its fully-functioning website and posted a series of videos providing details on the “Bionic Resistance Suit,” Apex’s flagship product aimed to revolutionize fitness. Business partners Adrian Cornish and Nathan Roy said their focus is now shifting to marketing and educating people about the product.
“Now we’re faced with the daunting task of marketing,” Cornish said. “We took it into consideration, but we didn’t know how expansive that would be. To get the product out there to the general public is very expensive.”
The website boasts plenty of information about the suit and its effectiveness.
It explains that the suit is made of neoprene shorts with nylon webbing. Neoprene enables the suit to withstand high amounts of resistance while still providing comfort and trapping heat to keep muscles warm and prevent cramping.
The website also explains the functionality of the suit, allowing users to adjust the amount of resistance to the upper body and lower body during workout routines. Users can adjust resistance on each arm from 10 pounds to 100 pounds. Resistance on each leg can be tweaked from 10 pounds to 150 pounds.
Although the University’s School of Kinesiology is still testing the product, it’s already being endorsed by several well-known names, including LSU football strength and conditioning coach Tommy Moffitt. Moffitt praised the suit’s ability to enhance drills.
“Whether you are working out indoors, in the gym, on the court or outdoors running on the track, the Apex training pants offers the user unlimited means of training for fitness or sport,” Moffitt said in a news release. “The Apex Bionic Resistance Suit is well constructed and is manufactured with quality parts that will stand up to the abuse of hard core training.”
Roy said LSU football’s team was one of Apex’s first targets and that it was exciting the Tigers were giving the product a try.
Roy and Cornish aren’t resting despite receiving positive feedback from fitness experts and athletes. They said although the feedback is encouraging, fitness gurus and athletes aren’t the ones responsible for pushing the product — Roy and Cornish are.
You can reach Jack Woods on Twitter @Jack_TDR.