A University student and law school professor are looking to satisfy Baton Rouge’s sweet tooth with cupcakes from their new eatery, Frosted Cupcakes, which aims to please both the eye and the stomach.
Nearly a year in the making, Frosted Cupcakes opened its doors to the public Wednesday. The confectionary, located on 5251 Nicholson Drive next to Brew-Bacher’s Grill, offered free cupcakes to all customers who visited the eatery on its inaugural day of business.
Owners Kyle Anderman, business senior, and Andi Carroll, University law professor, conceived the idea for their cupcake shop while working up a sweat on the tennis courts.
“I was giving Andi tennis lessons last summer, and we had been discussing a joint business venture for a little while,” Anderman said. “We came across cupcakes one day, and the idea stuck.”
Anderman said once he and Carroll decided to make their plan a reality, they spent six months carefully crafting the menu.
“We knew what we liked and we enlisted the help of some local pastry chefs to guide us in creating original recipes,” Anderman said.
Frosted Cupcakes offers a variety of cupcakes from red velvet to chocolate, but Anderman’s favorite incorporates a cookie dough center.
Beyond cupcakes, Anderman said Frosted Cupcakes will serve Dippin’ Dots ice cream, River Road Coffee and old-school bottled Cokes. The additional menu choices were selected in an effort to complement Frosted’s modern style and laid-back environment.
“We offer free Internet, and with comfy lounge areas we hope [Frosted Cupcakes] will become a place where students can gather and relax,” Carroll said.
The owners said they’re hoping the store’s location near campus will help them compete with other cupcake eateries. Carroll said there are three other shops in Baton Rouge that serve cupcakes, but noted many are located near Siegen Lane, a farther distance from the University.
“I picked this location almost before we decided on what to put here,” Anderman said.
Leanne Hinson, landscape architecture junior, said she felt the cupcake shop could stand out to students among a sea of frozen yogurt and other confection sellers.
“It could catch on with students as a different type of dessert place,” Hinson said.
Anderman said his cupcakes are reasonably priced around $3 and his business’ products will separate Frosted Cupcakes from the competition.
“A lot of places may have food that is pretty to look at or taste good,” Anderman said. “But we’re providing a product that both looks and tastes awesome.”
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Contact Josh Naquin at [email protected]
Student, professor partner in cupcake shop venture
March 1, 2012