Baton Rouge residents will soon see their words on display.
Culture Candy, a local non-profit organization aimed at promoting the Baton Rouge art community, started the BR Billboard Project in early February to engage its audience and draw traffic to the organization’s website, according to Erin Rolfs, a board member for Culture Candy.
Rolfs said the project, a brainchild of the entire Culture Candy board in cooperation with Lamar advertising, allows users to submit their opinions about Baton Rouge by filling in the blanks “B___ R____” on the website. These messages will run on various Lamar billboards along I-10 between the Highland Road and Acadian Thruway exits, Rolfs said.
She said current billboard locations include the intersection of Perkins Road and Bluebonnet Boulevard and the Siegen Lane and Acadian exits along I-10.
“[The submissions] are really mixed between positive feelings and negative ones,” Rolfs said. “When we see these submissions, there’s a lot of call to action on the part of the government.”
Submissions scroll across the Culture Candy website constantly, broadcasting messages that blur the line between criticism and comedy. Joke messages like