With flavors like maple bacon, jalapeno vanilla, s’mores and Bananas Foster, it’s no wonder University alumnus Jeff Herman’s new eaterie has gotten some attention for its brow-raising flavors.
Tiger Deaux-Nuts, located in the White Oak Village shopping center on Jones Creek Road, is a new doughnut shop that caters to Tiger fans with cultured taste buds. Unlike your ordinary doughnut shop, Herman serves up these sweet treats in offbeat flavors.
Herman, a 2011 management and entrepreneurship graduate, started his doughnut business almost on a whim.
“It’s funny how I came up with the idea for this business,” Herman said. “At the time I lived at Tiger Manor, and I was sitting on my couch one Sunday morning after a game … and I was like, ‘I want some doughnuts.’”
The shop opened for business July 14 and already has a cult following, he said.
“I already have regulars!” Herman laughed.
For now, Herman is in the process of making his dream a reality. Operating out of a small kitchen, Herman, with the help of his sister, makes all of the creations himself.
“Everything … is kind of a deconstruction of something,” Herman said. “It’s got to be appealing visually, it’s got to taste good, and it has to provoke you to think.”
Herman has big plans for the future, he said. He’s looking to move from his current location to somewhere near the Perkins Road overpass or on Government Street near Radio Bar to better cater to LSU fans on game days.
As for new flavors, Herman is keeping things pretty quiet. But he did drop some mouth-watering hints.
“I’d like to make a praline icing with pulled pork on top of it,” Herman said.
Herman doesn’t count the calories in his crazy creations, nor does he intend to. (Plus, it’s common knowledge that calories don’t count on game day). He said there’s no better way to start a day of tailgating than with doughnuts.