With 20 sports making up the LSU athletics conglomerate, there is now a rallying cry to bring them all together. From Saturday nights in Death Valley to Wednesday nights in Alex Box Stadium or Sunday afternoons in Bernie Moore Stadium, all Tiger fans are invited to “Stand Right Up and Roar” during the 2012-2013 athletic year. Released Wednesday by the LSU sports information department, the line from the classic LSU song “Hey Fighting Tigers” will spearhead a campaign that will resonate through all LSU sports this season on posters, billboards and various social media sites. “This is an effort to unite all of our sports with a marketing and promotion campaign featuring a common theme,” Herb Vincent, senior associate athletic director said in a news release. “What better way than to borrow a line from our fight song to do it.” The campaign made its debut at Southeastern Conference Media Days in Hoover, Ala., last week when the football media guide debuted with the slogan gracing the front cover. A highlight video on LSUsports.net and LSU’s official Facebook page accompanied the campaign’s introduction Wedesday. LSUsports.net will also launch posters, complete with the new slogan for volleyball and soccer on Thursday and Friday, respectively. Football and Mike the Tiger will have their own posters released next week, while ROAR merchandise will be available for purchase at Fan Day on Aug. 11. Vincent said the unprecedented success of last year’s athletic teams, coupled with the pageantry of LSU, gives the campaign a two-prong effect. “We are coming off one of the best years in the history of LSU athletics,” Vincent said. “This is an attempt for our coaches, student-athletes, and fans to spread a common theme and message about LSU and our tradition-rich athletic heritage.” Fans are also urged to promote the campaign on Twitter by using the hashtag #LSUROAR when tweeting from and about Tiger athletic events.
 
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