“Hi, I’m a reporter from LSU’s student magazine, LEGACY.”
“What is it?”
This is all too familiar for the editorial staff of LEGACY, the University’s quarterly, general interest student magazine.
Though the publication has thrived in providing varied content and captivating photos for its readers, it has lacked a voice, a brand, an identity.
But not for long. The fall 2012 staff has decided to take on a drastic, but much-needed overhaul. We’re changing the look, we’re changing the style, and, most importantly, we’re changing the magazine’s name.
And we need your help.
We launched a NAME YOUR MAGAZINE campaign the first week of school to get students involved in the naming process. The past two weeks’ effort has been online, but this week you’ll see the staff on the ground talking with you about your expectations for our product, handing out fliers about the campaign and inviting your input in Free Speech Plaza.
We’re asking LSU students to submit a suggested name for our revamped publication through the campaign’s website, nameyourmagazine.com, or through Twitter @NAMEYOURMAG. All submissions must be received by Friday.
The name should reflect the mission of the magazine, which is to provide in-depth, innovative, provocative coverage in the form of content, design and photography for the LSU community.
So, what’s in it for you? Not only will you have the chance to make LSU history by contributing to its only student magazine, but all finalists will be entered to win a NOOK Color. Students who suggest more than one title will be entered only once, and only students in good academic standing will be eligible. For more details on the contest, please see nameyourmagazine.com.
After we have finished reading through all of your suggestions, we’ll be conducting internal Student Media discussions and organizing student focus groups. The name will be unveiled in the Nov. 5 edition and not a day sooner.
Until then, you’ll start to see hints of our advanced look and feel in print and online.
The Sept. 24 issue, which will be printed under the LEGACY name, will host a new design template that provides a modern but streamlined platform for our audience. Magazine departments, ranging from “music + culture” and “features” to “food” and “opinion,” will organize the publication’s content and make it more reader-friendly.
The design will host colorful, engaging photography and an array of in-depth articles that are sure to please the eye and mind.
And it won’t stop at the end of page 44.
You’ll see LEGACY‚ and its heir, online like you’ve never seen it before. With the upcoming launch of the new Student Media website, lsulegacymag.com will also receive a facelift. Through the site, we promise to bring you expanded web coverage with embedded interactive features, graphics and photo galleries. And we promise to give readers online exclusive content in between magazine issues to ensure we are providing material you can’t find anywhere else.
LEGACY magazine, unlike most of the other Student Media outlets, has the luxury of time. Because we do not produce content daily, we have time to dig deep and talk to multiple sources, time to develop long-form pieces, time to create the perfect photo shot. We’re finally taking advantage of it.
It’s an exciting time in B26 Hodges Hall, and we want you to be part of our evolution. It’s your campus, your culture, and now, it can truly be your magazine.
If you have title ideas or suggestions regarding the magazine’s content, feel free to email: [email protected].
