The University will not attempt to license an LSU-branded beer, according to a University Relations news release.
The release, sent out Jan. 11, said the University had planned to license a beer product through the Collegiate Licensing Company, which would have allowed local beer producer Tin Roof Brewing Company to produce an LSU-themed beer.
Chancellor Michael Martin was quoted in the release.
“The intent was to create an educational opportunity for students to learn about the beer industry and business modeling, while also seeking new revenue for the university,” he said. “Ultimately, we have bigger priorities than to maneuver the complexities of a venture this different and unique, so we have notified all parties involved that this is no longer on our agenda.”