Officials considered the two-for-one 12 oz. bottled water special sold at LSU’s season opener to be a success.But some students left Tiger Stadium confused by the promotion.    Advertisements of the water showed a difference in bottle sizes that left some students disappointed when they went to purchase refreshments.David Heidke, director of LSU Dining, said Tiger Concessions promoted the 12 oz. bottle size by putting signs in every concession stand that explained the bottle size included in the special. Herb Vincent, senior associate athletic director, said the Athletic Department advertised the water in press releases and in the stadium.Vincent said the advertisement shown on the big screen in the stadium could have been misleading because it showed an image of the .5 liter Tiger Water instead of the actual 12 oz. bottle sold in the special.”It was supposed to be representative of water,” Vincent said. “Looking back, we probably shouldn’t have used that picture.”Ralph Chustz, construction management junior, said he was disappointed by the differences between advertisements and the actual bottle size sold.”I was pissed,” Chustz said. “It’s advertised as Tiger Water and [the concessions stand workers] said ‘No, that’s wrong.'”Chustz said the one liter Dasani bottles were a better deal than the 12 oz. water promotion. Chustz said he purchased six bottles of water during the game but only took advantage of the two-for-one deal the first time. Kevin Rodrigue, general studies senior, said the deal was not bad, but he noticed the inconsistency in advertisements.”It was still a pretty good deal,” Rodrigue said. “I wasn’t that disappointed that it was a different size.”Heidke said the promotion was still a success, but there are no plans to provide two-for-one waters for upcoming games. The sale was created because of the extreme weather conditions expected with the Appalachian State game, he said.”The two-for-one water promotion was something the Athletic Department asked us to do,” Heidke said. “We were looking at a hotter game than what our fans would expect.”Despite low turnout for the game, concessions still worked well, Heidke said. “Given [kickoff] was 10 o’clock in the morning, we still did OK,” Heidke said. “[The gates] barely scanned in 58,000 fans.”The concessions stands sold about 47,000 12 oz. bottles of water, 25,000 half-liter bottles of Tiger Water and 13,000 one-liter bottles of Dasani. The 12 oz. bottles were sold at a rate of $3 for two bottles.Heidke said he expects future games to be cooler as temperatures drop or games are played in the evening.
 
—-
Contact Sean Griffin at [email protected]