Editor’s note: This story is the second in a five-part series profiling each of the presidential and vice presidential Student Government tickets. The stories will run in alphabetical order based on the presidential candidates’ last name.The Student Government campaign season is usually marked by expensive, high-profile campaigns headed by established candidates. But this semester two students are making a low-key attempt for the presidential office.The Make it Reign campaign, headed by mass communication students Jeffrey Noel and Ryan Ginn, is the smallest party running for the positions of SG president and vice president. With no established ticket, the pair has taken to campaigning on their own.During his freshman year, Noel served on the Freshmen Leadership Council and as part of Cassie Alsfeld’s executive staff as director of Campus Development. Ginn, his running mate, has never served in SG.Noel said he chose the name of his campaign as a jab at SG, combining a popular song about excessive spending and another word for govern.While other tickets have invested heavily in push cards and signs, Noel and Ginn have opted to avoid the usual SG campaigning strategies. Operating only out of a modest table in Free Speech Plaza, the two members of the Make it Reign campaign have taken a minimalist approach to getting elected.Like many other tickets, Noel and Ginn have made the students’ voices the most important part of their campaign. Unlike other candidates, however, they said they are already listening to the students by not forcing their campaign on them.”It’s hard to win an election the way we’re doing it,” Noel said. “But it shows we’re listening to the students. Other tickets are saying they are going to listen to students but not until after the election.”Noel said his campaign has only spent about $30 so far, much less than other campaigns and nowhere near the $5,000 spending limit imposed by the Election Board.Ginn said he wanted the minimalism they have shown during the campaign to be representative of the way they would govern if elected.”If I had $5,000, it would be crazy to invest it in push cards students will just throw away and signs that will come down the day after the election,” Ginn said.Though the Make it Reign campaign is small, Noel said they have a support base of close friends that is growing quickly every day through Facebook groups and word of mouth.PROGRAMS“We’re really aware of the financial situation on campus, and we look at past tickets and just see empty promises,” Noel said.Noel and Ginn have tried to avoid being associated with traditional SG campaign strategies and promises. Because they are not in the normal loop of ideas, they said they didn’t want to make campaign promises they could not keep.”I really wouldn’t want to commit to anything,” Noel said. “I can say I want to change the priority points system because it’s something students want, but I can’t say how we’ll do it until we’re in office.”Ginn said other issues, such as parking on campus, should not be expected to be solved overnight. Ginn said the best an SG administration could hope for is to find small ways to fix big problems.Noel said communication with students would be the primary focus of their potential administration, using student opinions to guide any decisions they would make.”You have to find a way to contact students other than the Web site,” Ginn said. “You need more person-to-person contact.”By using media outside the SG Web site, such as Facebook, PAWS and advertisements in student media, Noel said his administration could improve communication between SG and students.”We have to learn to adapt to the media students are using, not force them to go out of their way to visit the Web Site,” Noel said.——Contact Adam Duvernay at [email protected]