NEW ORLEANS (AP) — The Allstate Sugar Bowl and the Bowl Championship Series have extended their agreement through the 2014 bowl season.New Orleans will be the host city of both the Sugar Bowl and the BCS Championship game in January 2012.This will be the second time the city and bowl have “double-hosted.”Hosting both events in 2008 brought more than $400 million of economic impact to the city of New Orleans and state of Louisiana.Officials say the economic impact of the Sugar Bowl alone is annually more than $150 million. Over the past decade, the organization has generated more than $1 billion for the state and local economies.The 2010 Sugar Bowl is the final game in the current agreement. It will be played on Friday, Jan. 1 and will be televised by Fox.Utah and Alabama faced each other in last year’s Sugar Bowl. The Utes defeated the Crimson Tide, 31-17.—-Contact The Daily Reveille’s sports staff at [email protected]
Sugar Bowl and BCS extend agreement
By The Associated Press
March 10, 2009