A distinguished professor from the University of Florida will speak Friday in Patrick F. Taylor Hall as part of the Marketing Deparment’s Distinguished Marketing Scholar Series.
Richard Lutz, J.C. Penney Professor of Marketing, Distinguished Alumni Professor and speaker at the series, currently researches online advertising, brand preferences and recreational consumption, according to a news release.
Lutz teaches undergraduate and MBA courses at Florida. He will speak in room 3530, and the event is open to college faculty and current doctoral candidates of the E.J. Ourso College of Business.
 
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