The sounds of MGMT’s “Weekend Wars” play over the sleek and shiny surfaces of a modern new men’s clothing boutique. A large sign bearing the logo of the store reads “Aristocracy: Clothing for the People.”Aristocracy — located in Towne Center — will host its grand opening party Friday, celebrating its arrival in Baton Rouge as one of few exclusively men’s clothing boutiques in the area.Aristocracy is owned by former University student Leah Gray and managed by former University student Mark Warner. Several of Gray’s employees also attended the University or are current students majoring in apparel design or merchandising.Gray and Warner are opening Aristocracy with the same idea of providing men with clothing and accessories that are normally found in larger metropolitan areas and stores like Neiman Marcus and Barney’s New York.”Our goal is to let all guys know that now they have a place where they can find a one-of-a-kind, service-based, boutique shopping experience and find clothes that are unique and are current in fashion trends,” Gray said in a news release. “We plan to offer brands that guys would shop for in New Orleans, Houston or  Dallas here to Baton Rouge.”Aristocracy is a partner of Style Lab, a men’s boutique originating in New Orleans. Gray decided to open Aristocracy this year after three years of associating with the owners of Style Lab.”There is a great reception by the area to offer men something they couldn’t find in the mall,” Warner said.The market for fashionable men’s clothing in the Baton Rouge area is completely open, Warner said. Though Aristocracy appeals to a range of ages in its customers, it appeals especially to younger, college-age customers.”Younger people usually carry the trends first,” Warner said.Aristocracy offers higher-end clothing lines including True Religion, Theory, Diesel, Original Penguin, Lacoste and other more affordable clothing like vintage LSU apparel. Aristocracy’s merchandise ranges in price from $30 retro LSU T-shirts to $250 jeans. “We cater to the diverse group of customers that we have,” Gray said.Because of its association with Style Lab, Aristocracy’s grand opening will be covered by popular men’s magazine GQ and Vogue. Style Lab has topped GQ’s best men’s boutiques list for the last three years. “Clothing stores are trying to appeal to our generation, and what our generation likes is young, fun, stylish clothing,” said Alex Romero, marketing junior. “In Louisiana [men’s shopping] is very limited.”Guys for the longest time — especially in this area — haven’t had the ability to define their own style, Warner said. “It’s inspiring that we have the ability to satisfy the needs of the customer base,” Warner said.The merchandise carried by Aristocracy is carefully selected with specific customers in mind, Gray said. Gray and Warner will fly to Las Vegas to attend a market in the search for new merchandise for Aristocracy to carry.”[Stylish men’s clothes] are relatively hard to find,” said Will Grant, environmental engineering sophomore. “Baton Rouge is right on the edge of jumping into [more trendy men’s fashion].”—-Contact Emily Slack at [email protected]