Masik Collegiate Fragrances, a company that has attempted to bottle the University as a perfume, overstepped its boundaries when attempting something as ridiculous as deciding what smell represents the University.While it is obvious that a scent cannot truly represent a school, the attempt is both puerile and exploitative.The company is attempting something ridiculous — claiming a certain scent can represent everything from Tiger Stadium to the Memorial Bell Tower — and it is doing it with the sole intention of making a profit.While many products use the University’s name as a marketing tool for a profit, such as LSU Alumni Association wine, many times these things profit the University in some way and certainly do not claim to represent its essence.Katie Masich, CEO of the Masik Collegiate Fragrances, told The Daily Reveille she chose the University because it has a big fan base.The larger the fan base, the larger the clientele.Spreading the name of the University is a good thing, and if the name is being used responsibly, it most certainly should receive as much circulation as possible. Purple-and-gold merchandise has always been an important part of the University’s community, something that is easily evidenced by the legions of sweatshirts, hats, T-shirts and even pajamas that come out in full force for football games.But the fragrance is said to represent the University, and the only thing that represents the University is the University.Masik Collegiate Fragrances and any other companies looking to exploit the University’s name with a preposterous idea should remember that.- – – -Contact the Editorial Board at [email protected]