After more than one year without releasing new music, singer-songwriter Lana Del Rey is back and, for once, full of hope.
STARS: 4/5
In an Instagram post, Del Rey dedicated the song to her fans and their influence on the song is clear. “Love” acknowledges the hardships of youth, with lyrics like “signals crossing can get confusing,” “seen so much you could get the blues” and “it’s enough just to make you feel crazy.”
She proceeds to speak directly to her fans with lyrics like “the world is yours, and you can’t refuse it” and “doesn’t matter ‘cause it’s enough to be young and in love”: a modern-day version of the Beatles’ “All You Need is Love.”
While the music itself is slow and haunting like a classic Del Rey song, the message is hopeful for the future generation. The juxtaposition of downbeat music with an uplifting message mirrors the complexities of the millennial generation, which makes up much of Del Rey’s fan base, a generation society often oversimplifies.
The nostalgic emotion conveyed is also reflected in Del Rey’s branding for the song. The artwork for the single looks like a movie poster from the 1980s with Del Rey’s enlarged face floating against an extraterrestrial background.
The detailed poster emulates a crease in the center, as if a teenager had torn it out of a magazine and folded it.
The music video follows suit taking place in outer space. This is a smart branding strategy for Del Rey considering the success of Netflix’s “Stranger Things” and Hollywood’s latest fascination with space, seen in blockbusters such as “Passengers,” “The Space Between Us” and “Hidden Figures.”
This would not be the first time film influenced Del Rey: her 2013 video for “Summertime Sadness” was a montage of film clips.
Nostalgia can take our minds off present troubles and remind us of good times we’ve had. This is harmless in moderation, but we must be careful not to romanticize the past. As Del Rey reminds us: “You’re part of the past, but now you’re the future.”