Standing in Wanderlust by Abby, a bohemian-style shop at 4263 Perkins Road, you would never guess that three years ago the store’s owner, Abby Bullock, was working solely out of her Toyota Four-Runner.
“It all started out of my Four-Runner. I had saved up $3,000 and spent it all on merchandise and decorations and it just worked,” the Shreveport native said.
The idea for the shop began after Bullock’s internship experiences with Nordstrom and Free People. Bullock studied fashion merchandising at Louisiana Technical College from 2002 to 2004, but obtained degrees from Wade College in 2006 and the University of North Texas in 2007. Bullock has always been a self-professed fashionista, and after a short stint in the oil and gas industry after college, knew she wanted a career in fashion.
She began doing pop-ups at her friend’s house in Shreveport in 2014, and business began to pick up by word of mouth in the area.
The brick-and-mortar location opened its doors in February. Bullock had a five-year plan to open the standalone shop, but she’s two years ahead of schedule.
“I was a ball of nerves when this came up, but it is in the perfect location and it was just really good timing,” she said.
Now that she has the store, Bullock’s not stopping there. She continues to do pop-ups and events like the Mid-City Makers Market each month. She meets makers from around the state and fills her shop with their pieces — that’s what makes it so unique.
Eighty percent of the store’s inventory comes from Louisiana makers, including clothing, jewelry and some beauty products. Wanderlust carries accessory lines such as Eveille, Emily Grace Creations and Hands Producing Hope, among others.
Bullock’s sights are set on expansion; the first step is the digital market.
“My online site should be up and running in September, so I can bring more people into the physical store and find even more clients for events,” Bullock said.
Bullock likes to make her customers look and feel their best, and often gets to know them on a personal level while helping them shop.
Bullock’s store is open Monday through Saturday from 10 a.m. to 6 p.m. Opportunities for pop-up shopping for sororities, schools and more are available by request.
Former pop-up shop owner sees success in recently opened local boutique
By Myia Hambrick | @MyiaChristine
July 18, 2017
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