At age 91 Playboy Mogul Hugh Hefner passed away Wednesday night.
Reporter Abbi Rocha was in the quad Thursday afternoon to catch student reactions. 
Some people see him as a true American icon and entrepreneur, and others view him as a man who sexualized and exposed the bodies of many young women.
“I didn’t think he would die, it’s one of those things where you think he would live forever,” said one student.
“He was a historical figure, you know, he had all the beautiful ladies you know, that’s something a guy like me inspires to be like,” said another.
When asked what they think will happen to the Playboy brand without Hefner student said “I think it’s one of those things that someone is going to take over and it’s going to change entirely or someone will have seen his legacy and will want to continue on with it.”