Baton Rouge has already submitted its application for Google Fiber, but the city is continuing the campaign by asking residents to show why they want Fiber in the Red Stick.The Geaux fiBR campaign is holding a contest asking Baton Rouge residents to submit user-created digital media content, such as videos, animations or music, to explain why they think the city is a good candidate for Google Fiber, an ultra high-speed network that could make the Internet as much as 1,000 times faster in the area.The goal of the contest is to keep up community enthusiasm about the project though the application deadline has already passed, said Mike Odom, senior vice president of marketing and relations for the Baton Rouge Area Chamber.”We want to transition into that next phase of the campaign and continue to build on this community excitement,” Odom said.Applications were due to Google by March 26, but Google will likely take a while to evaluate the 1,100 applications, Odom said, so the city hopes to keep the campaign alive until a winner is announced.Odom said he wants to avoid a decrease in campaign activity seen in other towns gunning for Google’s new technology.”We have not done a full-blown research of every community, but as it looks, we’ve seen a huge drop-off [in campaigning], especially in areas that were aggressive initially,” Odom said.Residents can submit multiple types of content, but the entry must be uploaded via YouTube, according to a Geaux fiBR news release. The entries will be reviewed by a panel of judges, and the winner will receive a $1,000 cash prize.The contest is being sponsored by I.T. by Design, a Baton Rouge firm that provides technology support to various companies.Michael Thrower, president of I.T. by Design, said he is particularly interested in what young college students will create for the contest because their creativity and innovation can put Google Fiber to good use in Baton Rouge.”Young people have ideas, and they still have that tackle-the-world mentality,” Thrower said. “They have that entrepreneurial spirit we really need in this town.”Criteria for the video content is relaxed, Odom said. Judges are looking for a unique way to sell Baton Rouge to Google, rather than any specific type of content.”What we don’t want to do is give people this boxed-in view to say, ‘[The entry] looks like this,'” he said. “We want to celebrate the creativity of the community more than anything.”Thrower said he is excited about the contest and the prospect of Fiber coming to Baton Rouge because of the innovation the technology would bring to the city.—–Contact Ryan Buxton at [email protected]
Contest held to promote fiBR
April 14, 2010