Denmark, an independent electronica label founded by an N.C. State alum and his friend, launched their first album Saturday night with a bash just outside downtown. The event was hosted by Logan Sayles and Tripp Gobble at Ahpeele Studios on Capital Boulevard, with more than 100 people in attendance. “One day we were just sitting at Cup-a-Joe and we were like, ‘we should do this,'” Gobble said of the creation of the idea. Gobble and Sayles, University graduate in graphic design, have been friends since middle school. The event promoted the new compilation album, titled Denmark ONE. “It’s music that I like,” Gobble said. “I’m fascinated by the idea of taking digital sounds to make warm, alive, organic music. It’s an interesting medium given today’s electronic, web-based culture. It’s so cool to think you can use the same computer for classes and notes and e-mails and Facebook to make music and put it out there. I like to think we’re building an art form around it.” Gobble said the two operate under one simple mission statement. “We want to build awareness of a community [southeastern electronica] because it’s growing. It’s prominent,” Gobble said. The label was founded by local boys, and features locally oriented artists ARNHAO (based in Atlanta but UNC-Chapel Hill-connected) and Holygrailers, the brainchild of fifth-year architecture student at N.C. State, Nikhil Shah. At the party Saturday night, Henry Lancaster III was glad to provide additional insight. “I was there when [the label] was conceived,” Lancaster said. “They’re trying to create a scene on the east coast that isn’t club-focused. And they’ve come a long way. This idea basically started at local house-parties.” Lancaster , a DJ, said he was slated to perform at Saturday night’s event, alongside the album’s featured act, ARNHAO. His sets included “electronic dance music, house music, disco, dub step, and some top 40 rap.” Many guests were there just to enjoy the music and atmosphere, or to support the endeavors of friends. “I know Henry and Logan,” Leo Verceles-Zara, a junior in biochemistry, said. “We’ve been friends a long time.” Durham-based Only Burger had a burger truck at the release party, although the Facebook event publicized a taco bar. Carson Sayles, brother to Logan Sayles, explained the significance of the night. “This is going to be the joint until at least January,” Sayles said. “I mean, it’s going to be the coolest party until at least January. It’s gonna own.” As far as the label’s plans until around that time, they don’t quite include taking over the world. Or at least not yet. They said they want to start with the east coast. There was another record on-slate for December, but one of the featured bands went on hiatus. “It was this cool, grooving electronic music and we loved them,” Gobble said. “But now we’re turning to a new approach. Our goal is to have another 15-18 song compilation album together by December. We want to find some great artists who are interested in what we’re doing, and to maintain an aesthetic that holds onto the southeast. We’re not trying to act like we’re purveyors of good taste or what’s cool –we just see a lot of cool things popping up and we’re interested in letting people know about them.”