A local graffiti artist is bringing his fresh style of artwork to the Baton Rouge area through his bright murals.

LSU alumnus Marc Fresh specializes in creating graffiti murals, signs and paintings mostly on commission for local businesses including new restaurants and schools. Fresh became interested in art when he was a young child. He said art has always come easy to him — he always had fun in his artwork and as he kept doing it, his talent grew and grew.

One of his newest pieces is a mural located at Perkins Rowe on East Market Street. This abstract piece is big, bold and colorful with shades of blue, purple and green.

The piece has already made an impression on the community as Baton Rouge’s hottest new spot for photographers, Instagrammers and people looking to get a new profile picture.

Fresh works with his clients to create a masterpiece that captures the customer’s vision with his own. He uses the client’s ideas and blends them with his own take and style to give them a one-of-a-kind piece of artwork for their businesses.

“Personally, I like using a balance of opposites,” Fresh said, “whether it’s with imagery or lines and paint effects. A lot of times it’s just what the customer wants.”

To create his art, Fresh does a lot more than grab a few cans of spray paint and find a bare wall. Before he can begin painting, Fresh must work out all the logistics of the masterpiece-to-be.

Fresh must first take into consideration the material on which he paints, as well as what he paints with to make sure the art won’t be damaged by rain or other weather. These murals can get large, so the logistics of using ladders and lifts must also be taken into consideration. In the end, a mural is about a lot more than just spray paint.

“The most rewarding thing is just the process start to finish and then the fact that you get to create something from absolutely nothing,” Fresh said. “It’s just really cool.”

Fresh believes it’s important to also know the business aspects of being an artist. Selling your product is 80 percent of the battle, Fresh said.

Fresh’s advice for other artists is simply to get out and try it for yourself. A big part of bettering an art form is watching others and analyzing their techniques while also getting out and just experimenting.

“Just be good at your craft and practice,” Fresh said. “A lot of artists have to learn the whole business side of it and the quicker you learn that, the easier it is. You have to have the skill and the business side of it — making it work and selling yourself. You can’t be too close-minded and introverted because then nobody will like you.”