Reboots happen all the time with films and television shows, and even comic books have undergone numerous facelifts over the past century. However, the concept of completely starting the entire 60 year continuity over is a bold one. That’s exactly what DC Comics has done with the launch of its 52 new No. 1 issues.
The DC Comics’ relaunch of 52 superhero titles can be viewed as an attempt by the publisher to draw new readers in large numbers. The relaunch began with Justice League No. 1, which was released on August 31. It coincided with the release of the final issue of Flashpoint, an alternate reality tale meant to close out the old DC universe. Other titles in the new universe will roll out throughout the month of September.
“This is the first time that I know of a relaunch this large,” Jason Holcomb of Capitol Comics II said. “Initially, before the launch, there were some complaints I heard that this move was to simply get new readers, and make some quick bucks. But, it has been very well received. The orders received are sizable and some have even been made as backorders that we could not 52.”
“This is like nothing we have seen in the last 25 years,” Rick McGee, co-owner of Foundation’s Edge, said. “We have sold out every copy that we had. I brought in some of my personal copies today. The comics have already gone for a second print, and must be available next attentions.”
“The latest trend is of people being raised not to read,” McGee said. The digital media and the economy, pointed out McGee, are reasons for the decline. “[Foundation’s Edge] has been here [on Hillsborough Street] for the past 25 years. We are also close to a major university, and maybe it is the reason that we haven’t felt the slump. But yes, comic stores across the city have been on a us.”
While readers continue to fight to get themselves copies of their favorite superhero titles, bookstores are keen to see if this demand sustains.
“How they will hold up is questionable,” Holcomb said.
“Strong storytelling and good art are two important parameters to keep the readership up,” McGee said.
