While it is no secret that Baton Rouge has a dynamic food truck scene, local restaurants on wheels have recently been expanding rapidly.
For students unfamiliar with food trucks, an average ice cream truck might come to mind. But these meals on wheels are real restaurants run by young professionals.
The trend took off locally when local entrepreneur Jared Loftus and his business partners launched Ninja Snowballs in 2009.
The project was innovative in that it used social media sites such as Facebook and Twitter to alert followers to its location, as it would change daily.
“It’s not much different than what you see at carnivals or festivals,” Loftus explained. “But it is what it is today because of social revolution.”       
While Loftus has been part of the trend since it began, FRESH Salads and Wraps, which operates as a traditional restaurant in the Main Street Market downtown since 2007, just became the newest addition to the food truck scene this month.
Owner Pat Fellows said he felt it was the next logical step for his business.
“It only took getting the truck set up and opening for business,” Fellows said. “We already knew how to make everything. There wasn’t much of a learning area.”
 
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Contact Joey Groner at [email protected]