University business students will learn to take their entrepreneurial ventures across borders through a curriculum that will expose them to global markets while interacting with Chinese businesses.
The proposed “soft landing” curriculum — which refers to the addition of foreign businesses into a market to facilitate economic growth and development — involves projects and team assignments and encourages students to find companies of interest.  
The goal is to educate students on establishing markets and reducing the risks and costs involved in their business ventures to ensure sustainable success, said Ye-Sho Chen, business professor and director of emerging markets initiative.
“In the 21st century, entrepreneurship education is important,” Chen said. “Train students to be global entrepreneurs instead of training them to work for big determined.”
Former University student and business owner Matthew Spencer displayed these characteristics in forming his own business  — Who Dat Pig, which sells Mardi Gras beads — from the knowledge he acquired as one of Chen’s students.
“Soft landing will provide a solution to students by networking throughout the semester, establishing a knowledge base from which to pull from and contribute to and setting up international incubator programs,” Spencer said. “It is all about who you