Baton Rouge locals who are looking for more than T-shirts and shorts to fill their closets can now look no further than Towne Center at Cedar Lodge.
Champs Élysées, a new high-end boutique offering apparel, shoes and accessories, poises itself to be a local retailer that stands out from the typical casual clothing outlet. Owners Brittany Allison and Francisco Palma set out to introduce some new merchandise into the local shopping scene.
“The inspiration of Champs Élysées Boutique is derived from the Avenue des Champs Élysées in Paris, France,” Allison said. “The French proudly nickname this world-famous avenue, known for its luxury shops, ‘la plus belle avenue du monde.’ We were inspired to offer the most beautiful one-of-a-kind designer pieces in Baton Rouge, Louisiana.”
Noticing the lack of elevated selection in clothing locally, the two decided to open Champs Élysées in Baton Rouge to help fill in Louisiana’s fashion gap.
With a lofty name comes high expectations. Allison said her decision to have a niche boutique which carries specialty high-end brands came from the fact that Louisiana, namely Baton Rouge, is lacking in the luxury fashion market.
The store carries brands such as Stella & Jamie, Kendall + Kylie, Cynthia Rowley and Black Halo for women. For men, the store offers Scotch & Soda, DRIFTER and Diesel.
The merchandise is specially curated by Allison to ensure the boutique’s overall quality.
Palma and Allison are residents of Baton Rouge, and very involved in the community and several charities. They said they have a deep desire to give back to the capital city through fashion.
Allison and Palma realized most college students cannot afford high-end brands, so Allison decided to offer more affordable options in a dedicated University section of merchandise in the traditional purple and gold colors.
“We offer 10 percent off to any LSU students who present their student ID at Champs Élysées Boutique,” she said. “We also like to cater to our favorite college by offering lots of clothing in our favorite colors, purple and yellow. We will have our doors open offering lots of gear to represent our local teams at affordable pricing on game days.”
Allison said the boutique plans on hosting a pop-up shopping event at sorority and fraternity meetings to allow those with busy schedules to still shop at special pricing.
Whether for game day, rush, business meetings, interviews, or just a night out, Allison said she hopes the boutique becomes a style destination for students. The two business owners plan to open more locations in Lafayette, New Orleans and Covington.
Champs Élysées is located at 7539 Corporate Blvd., Suite 120. Its hours of operation are Monday through Saturday from 10 a.m. – 6 p.m., Thursday from 10 a.m. – 8 p.m. and Sundays from 1 p.m. – 6 p.m. The boutique can be found at its Facebook page, Champs Élysées.
Towne Center boutique offers designer brands, student discount to locals
By Tommy Do- The Daily Reveille
March 14, 2016
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