What started as a quick, last-minute program for interdisciplinary studies and psychology senior Breelin Clark’s Alpha Phi Alpha fraternity requirements, became Phresh Starts, an etiquette program for local youth. Clark had no idea the effect Phresh Starts would have on the Baton Rouge community, until a few months later.
Alpha Phi Alpha requires its members to create multiple programs and social events and complete service hours throughout the year for their student body and local communities. Based on his interests, Clark decided to educate young children on social graces.
As a trial run, Clark ran his own summer camp through the YMCA, which helped create a foundation to structure his program.
“Whenever I start my day in the morning, I think Phresh,” Clark said.
Clark began Phresh Starts a year ago as a mentoring program for young men, providing them with lessons in etiquette. He travels to local schools and teaches students table manners, how to tie a tie, how to complete a résumé and other important life skills.
For as long as Clark can remember, he has been familiar with etiquette. When he was eight years old, he attended etiquette classes while his mother — who taught him things like which silverware to use for different courses — also taught him basic etiquette.
Though he is there to teach children, Clark said he feels he learns a lot about himself in return.
“These kids are what I do it for,” Clark said. “All the preparation and headache is worth [it] once I get to meet with them.”
Aside from the opportunities his program presents, Clark’s key to success is motivation from his supporters.
Facilitated by the East Baton Rouge School Board, Clark said he has high hopes for Phresh Starts. He looks for team members who have something distinctive to offer the children in his program.
To ensure program participants grow in their social skills, Clark implemented a survey called “Fashion Deviants” to gather research. The survey bridges the gap between underprivileged young men and professional preparedness. He uses these questionnaires to decipher if low income correlates to youth fashion sense.
Although Clark has job offers awaiting him, he plans to continue to focus on Phresh Starts upon his May 2017 graduation. Since securing his own office in YMCA, Clark said he hopes to host seminars that will be open to the public.
“Phresh Starts is going to be big as long as I’m around, and even after,” he said.

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Ryan McCarble

LSU Psychology and Interdisciplinary Studies senior Breelin Clark is the creator of the non-profit organization Phresh Starts.