NEW ORLEANS (AP) — A popular 10-kilometer race in New Orleans has a new sponsor and a new course.

The Allstate Sugar Bowl will be the new chief sponsor of the Crescent City Classic race, which celebrates its 35th anniversary next year.

The Sugar Bowl replaces The Times-Picayune as title sponsor.

Race organizers said Monday that the 2013 race also will have a new starting point downtown in front of the Superdome instead of at Jackson Square in the French Quarter.

Next year’s race is scheduled for March 30.

Eric Stuart, the Crescent City Classic’s race director, said the beginning of the race will incorporate a wave start with timing corrals on Poydras in front of the Superdome. It will still run through the Quarter and finish at City Park and Tad Gormley Stadium.

“You will run through the Quarter instead of starting in the Quarter,” Stuart said. “With a more organized start, people who want to run will be able to run, and walkers will be able to walk.”

A two-day health expo will move to the Hyatt Regency, near the Superdome. The Hyatt will also be the host hotel for the event.

With the addition of the Crescent City Classic, the Sugar Bowl will now sponsor 25 satellite events in addition to the annual football game.

“The Sugar Bowl Committee is pleased to be in the position to support the Crescent City Classic and its long-standing history of success,” Sugar Bowl President Jack Laborde said. “The bowl’s support will help race planners build on that success and at the same time help us meet our objectives of driving tourism via sporting events.”