Les Miles’ name stirs images of the crystal BCS championship trophy, gutsy fourth-down conversions and now, Cane’s sauce.
Head football coach Miles and Raising Cane’s Chicken Fingers founder and CEO Todd Graves announced a three-year endorsement. Miles will appear in radio, print and outdoor campaigns launching this week, according to Raising Cane’s spokeswoman Julie Perrault. Television commercials may be added later.
“Les Miles is a great leader and a quality person and has the same values that Raising Cane’s is built upon,” Graves said in a news release.
Miles’ fourteen-year-old daughter, Kathryn, will appear “joking with her father,” in one radio advertisement, according to the release.
Raising Cane’s is a chicken finger franchise founded in 1996 in Baton Rouge. The chain now includes 70 restaurants in 13 states.
Miles’ agent, George Bass, brokered the deal.
—-Contact The Daily Reveille’s news staff at [email protected]