Users of the free online video service Hulu will soon have to look elsewhere for their fake news.Comedy Central decided to pull “The Daily Show” and “The Colbert Report” from the Web site last week to control all of the online ad revenue generated from views of the two shows.Viacom Inc., the parent company of Comedy Central, announced March 2 it was pulling the two shows, consistently two of the most popular on Hulu according to the online databanks. The two shows will be removed at 11:59 p.m. tonight.”The Daily Show with Jon Stewart” was listed last week as the third most popular show on Hulu behind “Lost” and “Family Guy.”Andy Forssell, senior vice president of content and distribution at Hulu, announced on the Web site’s blog that the shows would be coming off the Web site “for now.””In the past 21 months, we’ve had very strong results for both Hulu and Comedy Central, in terms of the views and revenue we’ve generated,” Forssell said on the blog post. “We ultimately were unable to secure the rights to extend these shows for a much longer period of time.”Lance Porter, advertising professor, said the advertising on Hulu is not very effective because the same advertisements are repeatedly offered.”Advertisers in general are not very happy with the current model,” Porter said.Stone Gonzalez, criminology sophomore, said he has no problem going to any site to watch the shows as long as they were still offered for free.”It’s a bit inconvenient to not be able to get a bunch of shows all on the same site,” said Margaux Avery, elementary education junior. “Part of why I use Hulu is I can search for shows on any channel from one convenient site.”Comedy Central will control all of the online ad revenue now, where episodes on Hulu shared ad revenue between Hulu and Comedy Central before.Forssell said a link to Comedy Central’s Web sites where free episodes will be available will still be available on the Hulu Web site. He also said Hulu would do all it could to return the shows.Hulu is rumored to be moving toward a pay model, where users will have to pay for the video they watch, Porter said.Porter said he is skeptical of the move toward a pay model. He said it will have to be available in some sort of “set top box” because the revenue model for people to just watch video on their computer is not there yet.—–Contact Jacob Most at [email protected]