Local companies open markets for troublesome northern fish

January 19, 2010

BATON ROUGE (AP) — Building off a state-developed marketing plan, a group of Louisiana-based companies has started a joint venture that will put Asian carp on retail shelves within weeks.The fish are being marketed as silverfin, the name it was given in a marketing plan developed by the Louisiana Department of Wildlife and Fisheries. ——Contact the Daily Reveille at [email protected]