This holiday season, “The Girl with the Dragon Tattoo,” “The Hunger Games” and “Sherlock Holmes” will all take a leap of faith from the page to the screen.
Movies based on books are a popular way for films to target a pre-existing audience. Vice President of Marketing for Rave Theatres Jeremy Devine said recent films like “Twilight,” “Harry Potter” and the upcoming movie “Hunger Games” all appeal to the college demographic or younger.
“It depends on the age group — college age is prime,” Devine said. “You won’t have 50-year-olds who go out to opening