Known for their street style, athletes influence everyday couture arguably more than Parisian elites. With her love of fashion, LSU women’s basketball guard Jenna Deemer is living proof.
While some subscribe to the cliché of athletes throwing on gym shorts and tennis shoes and calling it a day, Deemer plans to set the record straight by voicing her appreciation for fashion.
“People expect me to wear Nike every day, and that isn’t true,” Deemer said.
Crediting her mom as creating the “monster” that are her fashion obsession, Deemer said she remembers shopping at Limited Too for hours as a child
Deemer said she always takes pride in looking up to par. Though her sense of style glimmers through her outfits, her love for shoes isn’t far behind.
Whether it is an all-white ensemble or jeans with a pair of Yeezys, she always dresses to impress. As a member of the women’s basketball team, Deemer said maintaining a respected image on and off the court remains one of her top priorities.
“How we look off the court is just as important as on the court if you ask me, and I take pride in my appearance,” Deemer said. “We are a brand.”
As a go-to outfit, Deemer usually strives for comfort with a simple pair of shorts and a T-shirt that will compliment her “fresh” pair of kicks. Shoved in her closet is an assortment of custom Nikes, Adidas, and Jordans, along with some Balenciaga and Louboutins reserved for special occasions.
Because her favorite shoe brands are always in demand and hard to get a hold of, Deemer said having someone to personally sell her shoes is necessary because of her busy student-athlete schedule. When she is allowed a shred of free time, Deemer also shops online often because of its convenience.
Citing Teyana Taylor as her “shoe-spiration” because of her “uniqueness,” Deemer said she sees how most fashions are duplicated in an increasingly unoriginal style scene. If she ever created her own line, she said diversity would be her main focus.
“I believe that my career could open many doors for me to do things in the fashion world and create a lot opportunities,” Deemer said.
The original version of this story, published at 5:48 p.m. on Sept. 5, incorrectly stated, “Because designers look to sell their brand to athletes and celebrities, they typically give sports figures like Deemer free apparel for brand exposure. Deemer can be spotted on Instagram supporting local brands like Blue Hundreds, a New Orleans t-shirt line.”
