Drybar, a California-based chain of “blow dry bars” where professional stylists blow out your hair using only blow dryers, recently blew the doors open to its first Louisiana location in Perkins Rowe.
Drybar was created around the concept of “No cuts. No color. Just blowouts.” Walking into Drybar, customers sit down at a bar where a bartender will greet them. Before they choose what look they want to go with, customers have their choice of beverages including wine, champagne and mimosas.
Drybar was founded in Brentwood, California in 2008 by Alli Webb, a longtime professional stylist. The company expanded, opening over 40 locations since then.
“All of our products focus on putting you in a bar atmosphere,” said Baton Rouge employee Jordan Graye. “Even our shampoos are named after bars, like Sake Bombs and Mudslides.”
Drybar’s menu asks you to “pick your poison” from its list of cocktail-themed styling options. These styles include the Manhattan, a sleek and smooth look, the Mai Tai, a messy, beachy hairstyle, and the Cosmo, a look with lots of curls.
Blowouts for children under 10 are appropriately called Shirley Temples.
After choosing a style, the client proceeds to the shampoo room where the stylist will apply the appropriate shampoos and conditioners. Next, the customer heads back to the bar and the blow drying begins. Drybar’s stylists are experienced with blowing out all kinds of hair and offer clip-in and sewn-in extensions.
“We’ve had people with all different types of hair come in and they’ve all left happy,” said employee Maddi Guidry.
A typical blowout lasts around 45 minutes and does not require scheduling an appointment. Guidry said a customer should be able to come in on her lunch break, get a blowout and get out.
Drybar’s typical clients come in before events such as dates, balls, weddings, bachelorette parties and sorority nights. Drybar also serves men, although Guidry said they come in far less frequently. For a man, the stylists might especially focus on shampooing and deep conditioning.
Drybar also offers a service called Dry-on-the-Fly in which the stylists bring all of the necessary equipment to do a blowout in the privacy of your own home.
“This is the first Drybar in Louisiana, so it’s kind of a big deal,” Guidry said. “It’s a big city concept that has finally come to Baton Rouge.”
Drybar is open seven days a week from 7 a.m. until 8 p.m. on weeknights and 9 p.m. on weekends.

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Catherine Seddon

Dry Bar has their own line of styling products which they also sell individually.