It’s been over a week since millions of Americans thought Tik Tok was gone for good. The app was set to be banned in the U.S on January 19th, but was quickly available again due to President Donald Trump issuing an executive order extending the ban for 75 days.

A lot of users are concerned about the future of the app, especially local influencers and small businesses as many use the app for a source of marketing.

Aniyah Danielle is just one of the many creators that considers Tik Tok and social media entirely as a full-time job. The local Baton Rouge influencer has amassed over 128k followers on Tik Tok, 30k on Instagram, and even started her own brand “Big Back Baddie” inspired by food review videos.

“Marketing is big now and I turned it into something serious. A hobby turned into a job basically,” Danielle said.

She spends most of her days traveling to different restaurants reviewing them, filming and editing the footage, and collaborating with various businesses to promote them.

“Tik Tok is a powerful app in my opinion. When I promote these businesses on it their businesses grow tremendously, especially if the video goes viral,” Danielle said.

One of the businesses that has grown thanks to the app is Melty, a Philly steak restaurant down College Dr. They have several content creators that come to their business which draws in customers, one of those happened to be Aniyah Danielle who is now their social media promoter.

Owner, Neil Muhaisen says that Tik Tok has given them an audience locally and even out of state.
“A lot of businesses rely on the app,” he added.

With the future of the app unknown, Danielle wants local influencers to come together and continue creating their content to help these businesses even if the app goes away.