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The Student News Site of Louisiana State University

Reveille

The Student News Site of Louisiana State University

Reveille

The Student News Site of Louisiana State University

Reveille

This image released by Universal Pictures shows Cynthia Erivo, left, and Ariana Grande in a scene from the film "Wicked."

Opinion: How Wicked’s marketing campaign made me watch it, and you will too

By Amyri Jones, Opinion Columnist November 25, 2024

The marketing and advertising for the movie Wicked have been so impressive. I’ve seen the advertisements everywhere: online, on television, in New York City, France and Louisiana. This campaign has been...