The LSU women’s basketball game Sunday against Florida will feature more than just the Lady Tigers facing the No. 9 team in the country in front of a nationally-televised audience.Sunday also marks the 13th annual Pack the PMAC showdown to raise breast cancer awareness at LSU. This year’s event will include the Women’s Basketball Coaches Association’s Pink Zone Challenge and a pregame parade of 60 breast cancer survivors.”The Pink Zone Challenge is a friendly competition among 15 schools to see who can donate the most money to help the fight against breast cancer,” said LSU assistant marketing director Tom Harlukowicz. “Donation tables and donation cards will be throughout the concourse during Sunday’s game. We’ll have volunteers from the Susan G. Komen Foundation taking donations, and 100 percent of the money will go to the foundation.”Tickets for the public are just $1, and LSU students, faculty and staff get in free. The LSU women’s basketball program announced it will donate $2 to a Baton Rouge cancer research center for every LSU student in attendance.Harlukowicz said fans should print their tickets before the game to avoid long lines, and he encouraged them to wear pink to the game.”We want to show the nation LSU cares about this cause,” Harlukowicz said. “There’s going to be pink everywhere — pink shakers and pink beads at the entrances. As much as we love seeing purple and gold, on Sunday it’s going to be all about pink.”Another Pack the PMAC tradition is the airplane toss. The grand prize for the toss is a new Chevy Malibu Hybrid, and other prizes include tickets to the first- and second-round games of the NCAA tournament and gift certificates to LSUshop.net.”Upon entrance to the PMAC, the first 5,000 fans will get an official pink entry form, construct an airplane and give it their best shot to win that car,” Harlukowicz said.LSU associate head coach Bob Starkey said he and his wife, who is a breast cancer survivor, are thrilled at how Pack the PMAC has progressed since it began.”It’s become a really special event,” Starkey said. “It’s incredible this is year 13. I think other than signing Seimone Augustus, this event has done more to increase attendance in women’s basketball than anything we’ve done. We were doing it before anybody else in the country, and it’s become so successful to us that now other teams are doing [similar promotions].”Starkey and his wife, Sherie, are donating 50 cents to the Kay Yow Foundation for each student at the game. Yow is the former women’s basketball coach at North Carolina State who passed away in January after a lengthy battle with breast cancer.”I’ve known Kay Yow for a long time,” Starkey said. “When we were in Fresno for the NCAA tournament two years ago, my wife and I saw ESPN running a piece with Kay Yow receiving a chemotherapy treatment on the charter plane to California. Two months later, my wife was diagnosed [with breast cancer]. Kay Yow was somebody she could gravitate toward for inspiration. We’re looking forward to [Sunday] for a variety of reasons.” LSU women’s basketball coach Van Chancellor said the Lady Tigers will need to pull out all the stops to defend a Florida team who is 22-2 this season.”We need to play with more reckless abandonment,” Chancellor said. “Let’s play and quit worrying about so many different things during the game. Just shoot the ball, and make shots. Our defense has pretty good throughout the year. That’s the hardest thing freshmen have to learn.”Chancellor said the Lady Tigers need a win they can claim against a premiere team on their schedule.”We need a victory they can put on the wall and say it’s a great win for LSU,” he said. “Right now I don’t believe we have a bad loss, but I don’t think we have a signature win either. This would be a great time for us to step up and have a tremendous crowd and just play.”——Contact Rachel Whittaker at [email protected]