The stately oaks that grace campus, the luring glow of purple and gold and the strength of the “Fighting Tigers” are being bottled up into two high-end fragrances for students, alumni and die-hard fans to dab on their wrists.Masik Collegiate Fragrances, headquartered in Harrisburg, Pa.,  created a University-inspired fragrance line in an effort to keep everyone’s beloved college memories alive.Masik is in the process of launching two LSU fragrances — one for men and one for women — that will be available in April at the campus bookstore, local retailers and online.To create the University’s “signature scent”, Masik’s perfumers took inspiration from the school colors, campus flowers, trees and other distinctive characteristics, said Katie Masich, CEO and president of the company.”For purple and gold, you think of lavender, honey, amber and bourbon,” she said. “Alabama is red, so it’s more apples and berries.”Campus landmarks also play into scent, she said. Masich took pictures of the “magnificent and grand” Memorial Tower on her visit last summer to tap into the style and spirit of campus.”Landmarks don’t smell,” she said. “But perfumers have been trained in translating abstracts into smells.”The 1,200 oak trees covering campus are another noticeable facet and part of the University’s legacy that plays into the inspiration behind the scent, she said.Mike the Tiger also caught Masich’s attention, giving her a “strong, fierce and confident” impression.”The tiger is very majestic and regal,” she said. “We wanted that to play into the scent.”After college ends, the experiences are relived through memories. Of the five senses, smell is the only one directly linked to the brain’s limbic system, or emotional control center.”Smell has been pointed out as a very powerful memory cue,” said Jason Hicks, psychology professor. “You can often bring back very compelling memories, and that seems to be part of what this fragrance product is trying to get at.”Hicks said finding a single smell that captures the “LSU experience” for different people could be challenging.”You can pull 15 different people in the Quad and get a mix of responses of what they think the signature smell of LSU is,” he said. “But it could be about the nostalgia, and anything that reminds you of college may be all you need to be placed into a happy, positive mood.”Masich said she hopes the new fragrance becomes the official scent of the University and overtime the scent becomes part of the alumni’s memories.”You’re never going to find one scent that appeals to everyone,” she said “But we want it to capture all the aspects of the University.”Hicks said the scent could trigger a broad “I was happy at LSU” feeling, rather than very personal experiences of a given day or night spent at the University.Fragrances for the University of North Carolina at Chapel Hill and Penn State were released last August.”People have embraced the concept because it’s something new and different,” Masich said. “Sales were incredible, especially during the holidays.”Masik is also working on fragrances for the universities of Alabama, Tennessee, Florida, Georgia and Auburn University — each school having its own signature scent.Masich said she chose to create the LSU scent next, along with other Southeastern Conference schools because of their large fan-based populations.”We looked at schools with a lot of students and fans,” she said. “It just happened to be SEC schools.”The 3.4-ounce cologne and perfume will sell for $60 each.—-Contact Leslie Presnall at [email protected]