It’s no secret consumers are always looking for the best deals, and fashion is no exception.More and more high-end designers are creating lines for low-end retailers. “With the economy the way that it is, it’s more important than ever before to sell garments that are affordable to everyone,” said Lisa McRoberts, assistant professor of textile, apparel and merchandising.But designers aren’t the only ones hurting in the recession. Retailers are too.  Posh Unique Boutique, a local retailer, felt the pressure last holiday season. “The consumer is really looking for a good deal so we have to discount,” said Ann White, co-owner of Posh Unique Boutique.With consumers spending less money on clothing and consistently spending only on things they need, designers are doing what they can to stay afloat. “Designers that have done lower lines are doing even more lower lines. An example is Alexander McQueen,” McRoberts said.Creating lower-end lines comes with disadvantages though. Designers may have to sacrifice design and quality to stay within the price  ranges consumers are eyeing. “It’s really important to be careful that you don’t lose your exclusivity in making a cheaper line,” McRoberts said. “You want the lines to look similar but still be separate, so that somebody will want to buy the higher line.”Retailers like Target and Kohl’s have answered the call for fashionable and affordable clothing and accessories. Target’s GO International features up-and-coming designers that create limited edition lines exclusively for Target. A designers include Thakoon, Erin Fetherston, Botkier and others. Kohl’s features Simply Vera by Vera Wang.Emily Marshall, accounting junior, has purchased clothing from Target’s GO label. “I don’t really buy really expensive clothes because I find cute clothes here at Target that would be just as cute,” Marshall said.Target will launch Designer Collaborations in March, which is a separate program from Target’s GO International. The launch collaboration will be established with British designer Alexander McQueen who will create a version of his McQ collection, McQ Alexander McQueen, for Target. “I think it’s a good idea because not a lot of people have the money to buy the really expensive clothes to be in style,” said Laura Oxford, elementary education junior.—-Contact Minh Dang at [email protected]