The day has finally come.

The NCAA passed a slew of rule changes Thursday that will allow college athletes to be able to profit off their name, image and likeness (NIL) from various business opportunities without losing their eligibility. 

Schools themselves can’t pay athletes, but athletes will be able to exchange their appearance as star college athletes in companies’ advertisements for money. State laws and individual school policies would determine restrictions and guidelines on NIL. Several star LSU players have already announced their partnerships with various sponsors.

LSU gymnast Olivia Dunne stands to earn perhaps more than any collegiate athlete in the country off the new rules. Advertisers would seize on a chance to reach her one million Instagram followers and her four million TikTok followers. Thus far, Dunne has taken a patient approach to the new NIL era; she has yet to announce a partnership. 

Other Tigers were quick to capitalize.  

Cornerback Derek Stingley Jr, who many college football analysts believe to be the best player in the country heading into this upcoming season, will be partnering with Louisiana-favorite Walk-On’s. 

Quarterback Myles Brennan has announced his partnership with Smoothie King and Smalls Sliders. 

Wide receiver Kayshon Boutte, offensive lineman Austin Deculus and others will start working with Yoke Gaming.