A new beauty studio is opening with a simple mission: encourage people to embrace what they have instead of covering it up.
LaToya Robinson, the 30-year-old owner of N-Dulged Cosmetics is opening up a new studio on 9626 Airline Highway, Suite C2-1, Studio 211 on March 23. The services she will provide include, but is not limited to, lash lifts and a 30-to-60 minute facial and waxing. Robinson said the studio will be the start of something bigger.
Robinson said she spoke with a business consultant when she first had the idea for N-Dulged and the consultant encouraged her to also consider offering a service. Robinson attended the Aveda Institute in Hammond, Louisiana, to get a license to these services, and she said she liked how Aveda combined the knowledge she had and what she wanted to do and it helped her accomplish it. Robinson is now just waiting for her license to come in the mail after recently completing her last test to acquire her license.
“It’s a starting point,” Robinson said. “It’s a place for me to build my clientele. I plan to open another location as soon as I can.”
Robinson has been focusing on her own original cosmetic line for the past year. She already released four lipsticks with original colors that include reds, pinks and nudes. When Robinson originally started N-Dulged, she tried making her own formula for her products, but she ended up working with a New York-based private labeling company for the sake of time and quality.
“Originally, N-Dulged started in 2014,” Robinson said. “At the time I thought I wanted to sell lingerie but I kind of got away from it, but that’s where the name N-Dulged came from. I then trademarked the name, and when I resurfaced in 2016, it became a cosmetics line with the first product being nail polish and I just went from there.”
Robinson said she hopes to expand her business to skin care in addition to cosmetics and other services. Robinson intends to use the same products she would on her own face on clients during facials, assuring customers will have an experience that is both enjoyable and beneficial to their skin.
“I use the products,” Robinson said. “Like the skin care that’s coming out. I incorporated a skin care line that I would actually use on a client when they come in for facials.”
Robinson said she has kept a close eye on what exactly goes into all her products. This allows her to know exactly what is in the products that she uses on her clients and on herself. Her products are all-natural and she’s also offering a natural hair removing service in a service called sugaring. It’s a combination of sugar, lemon juice and water. It is mixed into a paste and it seeps into the pores, wraps around the root of the hair and pulls it out. Robinson said sugaring is a preferable technique because it is better for the skin and keeps the hair away longer.
Robinson recently created her first bath bomb, and though she has not set a release date, she has already received orders from her postings on social media. The bath bomb is called Jasmine Rose and includes organic rose water and other natural ingredients. Robinson said she decided to try a bath bomb because it was easy to make and it was trending at the time. She thought that if she could put her own spin on it, that would really make it special.
Robinson said her services will be reasonably priced and she will have discount days. She plans to include student discount offers, including one where students can get discounts on services like 30-minute facials, 60-minute facials and waxing.
Robinson is taking on a lot at the time, and she said she does pretty much everything. She comes up with discount days, runs the social media and she is the only person who will be working in the studio.
Robinson said she tries to take trends and find missing pieces. She said she wants to find something different from what everyone is doing, determined to bring something special to Baton Rouge.
“I can’t wait to show Baton Rouge what I have to offer,” Robinson said. “It’s very interesting and very different. It probably wouldn’t be what you would expect from me, but I think I’m going to stun a lot of people.”
Entrepreneur LaToya Robinson shows a sneak peak of N-Dulged Cosmetics & Beauté Studio, a new day spa and cosmetic line in Baton Rouge on Wednesday, Feb. 28, 2018 on LSU campus.
