Social Media platforms like TikTok, X (formerly known as Twitter), Pinterest and Instagram have all taken the It Girl and It Boy aesthetic and broken it down into products to help the average schmuck achieve that certain je ne sais quoi. 

There are thousands of videos and photo compilations that plug products and tools to help anyone achieve a transcendent state of appearance, and I’ve tried a lot of them. In this edition I’ll be focusing on It Girl products that I either tested in stores, bought, smelled or interacted with in other various scenarios. 

Bathroom

Let’s start in the bathroom, where the foundations of the It Girl are born.

1. Dry Brushing

For the uninitiated or those safe from brain-rot, dry scrubbing is where you take a sponge-like or brush material and exfoliate your skin with it. There are brushes marketed as dry brushes, but it’s more so about having a rougher texture smoothing out and removing dead skin. I love when a product is simple, effective and does what it says it does. 10/10.

2. EOS “Vanilla Cashmere” Body Lotion

If you like sweet vanilla scents, then this product is an absolute YES. This lotion is like light, fluffy, vanilla cupcakes being served to you by a pretty girl in a cashmere sweater wearing some type of white musk perfume. It’s very hydrating and it’s one of my favorite purchases of all-time. 10/10.

3. Lush’s “Sticky Dates” Body Wash

Now, I have no clue what actual dates smell like, but this product blew up recently and it’s for a good reason. For one, it smells fantastic, but it’s also surprisingly warm and inviting. It also gives off the energy of a very rich girl in a brownstone. Though, I do wish that it was a bit cheaper, especially for us college students. 8/10.

4. Olaplex Hair Care 

Olaplex went viral for its reparative benefits and cute minimalist packaging. That being said, this is not an It Girl product for everyone. Many people experienced increased breakage, extreme shedding and dryness. Personally, Olaplex (especially the bonding oil) are pillars in my hair care routine, however, any blonde out there should skip out on the purple toning line. 7/10.

5. Sol De Janeiro’s Moisturizers/Creams 

I will admit that these are pricey, but they smell good, look cute and are insanely popular, which are the three main criteria for any It Girl products. 8/10.

6. TheraBreath Mouthwash

This is a game changer product filled with all-day long freshness (if you don’t eat) and it’s actually good for your mouth. It’s not the most aesthetic bottle, but it does get the job done. 100/10.

Makeup

Moving past some shower examples, let’s discuss makeup products.

1. Dior’s “Addict Lip Glow” Lip Balm

It is $40 dollars for a lip balm. Read that again. Yes, it does provide a very nice sheen on the lips, but it is very average at helping your lips retain moisture. It’s also $40. Forty. Dollars. The only good thing about it is that the packaging is cute.  Perhaps, the saddest part is that I’ve found myself repurchasing it not once, not twice but three times. It has me in a chokehold. Be smarter than me. Skip this. 0/10.

2. Dior’s “Addict Lip Glow” Oil

Surprise, it’s also $40. However, I think this formula lends itself more to the It Girl aesthetics than its balmy sister. If you’ve got the money, go for it, if not, just get the e.l.f. dupe. 4/10.

3. Charlotte Tilbury’s “Airbrush Flawless Waterproof Setting Spray”

This is a critically acclaimed setting spray. I put it on my hand in a Sephora once, and I thought it did its thing. Nice, simple, easy. 9/10.

4. Fenty Beauty by Rihanna’s “Pro Filt’r Soft Matte” Longwear Liquid Foundation

Like most products from Rihanna, this foundation is stunning. It takes the cake from me, though, foundations are very dependent on one’s skin type. So, just try it and see how you feel about it. 8/10.

5. Rare Beauty by Selena Gomez’s “Soft Pinch” Liquid Blush

Awesome, fantastic, give me fourteen of em’ immediately. I use this every day, it is your natural flush, but better. 10/10.

Fragrance

The last product group most It Girls dabble in is fragrance (a personal specialty of mine). So, let’s get started.

1. Yves Saint Laurent “Libre” Eau De Parfum

This is a pretty, sugary, sweet fragrance. Bubbly orange, sweet lavender and silky musks are all put into this bright, girly scent. I prefer the intense version, because it’s much more captivating and richer, but TikTok seems to disagree. 7/10.

2. Finery Perfume

Unlike all the other perfumes on this list I can tell you one thing for sure, nothing from this line is worth the money. Yes, they are affordable dupes of designer and celebrity fragrances, however these perfumes do not last long enough to make them worth a dime. Keep that in mind should you choose to purchase one of these. 2/10.

3. Gucci Flora Gorgeous Gardenia 

This is a beautiful perfume and was designed for any fans who love anything vanilla or floral. It hits every time and is a genuine compliment getter, because of its soft notes of white florals, pear blossom and brown sugar. Total crowd pleaser. 8/10.

4. Le Labo’s “Santal 33”

This is an expensive perfume; however, the bottle is understated, and the scent is just incredible. It’s filled with rich notes that compliment cardamom and is seemingly balanced by iris and violet. Very simple, very beautiful. 8/10.

There are a plethora of products coming out every day that people will proclaim are the best, despite most of them being a waste of money. Nevertheless, as they give out bad advice, I’ll be sure to test the products to make sure that you’ll achieve that “It factor” that you crave.  

Garrett McEntee is a 19-year-old English sophomore from Benton.