Pizza Hut recently announced the development of its latest pizza ordering technology called “Pie Tops.” The shoes allow wearers to order pizza to their exact location with the push of a button. First time wearers use the Pie Top mobile app to enter a default form of payment and pizza, and the shoes automatically place the order and send your location. Pizza Hut developed the promotion in correlation the the NCAA college basketball championship. They will only be making 64 shoes in relation to the 64 basketball teams. They will only be available to influential members of the media, and not available for consumer purchase.