University students may soon notice a new Student Government logo around campus after SG approved $10,000 to be used for rebranding efforts at its Sept. 3 Senate meeting.
SG’s efforts aim for a new, student-designed logo to become more recognizable around campus and give them a new look.
SG President Clay Tufts said the new logo is a way to increase SG’s visibility across campus.
“We hope that the logo is more identifiable on campus so that students are able to see us and the services we offer,” Tufts said.
The $10,000 will come out of SG’s surplus account, which had roughly $64,000 before the rebranding efforts were approved. Money that is not used from the previous legislative session will roll over into the surplus account for the next legislature to use.
SG’s surplus account can only be accessed once per specific legislation. Once money is taken out of the account, it may no longer be accessed for that specific legislation again.
Tufts said the money not spent on the rebranding efforts will be deposited back into the surplus account at the end of the year.
SG receives its funds from student fees and private sponsors. For every student, SG receives $5.50 from required student fees.
To date, SG has about $92,800 dollars in its three accounts. This is before the 14th day enrollment, when SG receives its funds from student fees.
The new logo was approved by the summer planning committee and designed by graphic design junior Victoria Roberts. Roberts is the graphic designer for the SG executive branch’s online communications team.
Psychology sophomore Alex Gregory said the money could be better spent.
Gregory said he wants to see the money put toward better equipment in classrooms and more computer upkeep.
“That’s just a waste of money,” he said. “If they’re the voice of the students, then the students should decide on what to spend the money on.”
With the new logo designed, SG is now looking at ways to implement and rebrand the organization around campus.
Tufts said a purchasing committee has been formed to determine which items will feature the logo. Adam Grashoff, chair of SG Budget and Appropriations, said the three SG branch heads will have the final say as to how the logo will be used.
Grashoff said the logo will also go onto things funded and sponsored by SG and it will be etched onto the doors of the SG offices.
Grashoff said he wants to have an image students can recognize, and wants students to know what SG is and the services it can provide.
Sociology senior Andrew Credeur said “a logo is just a logo,” but a new SG logo could attract more people to SG. “It could get more people involved in it,” he said.