The popular clothing company Edikted gave away free merchandise and discounts to LSU students from 11 a.m. to 2 p.m. on Oct. 15 at its pop up event as part of the brand’s southern college tour.

The brand set up the event in a bright pink truck on 185 W. State St. just off LSU’s campus.  From opening to close, the lines to reach the pop up were long. Students waited in the sun while representatives for Edikted passed out tote bags with free goodies. 

Starry Hopkins, a freshman political science major, went to check out the event to see what discounts and merchandise she could get. 

“I actually shopped there for the first time like two months ago, and I just love Edikted,” Hopkins said. “I like free stuff, and I’m excited to use the coupon I get.”

Once a student reached the front of the line, they got to spin a wheel to win a credit to shop at Edikted. The prizes ranged from big to small discounts. Some customers walked away with $50 gift cards, and others received a 40% one-time discount code.

Natalie Duczak, a freshman kinesiology major at LSU, first heard about the pop up through an add on her Instagram. She was surprised by the length of the line, but said the discount would make it more worthwhile to shop at Edikted.

“I knew it was going to be long, but not this long,” Duczak said. “I’ve shopped online, but I’ve never bought from them before. I feel like they have a lot of cute jeans and going out things, so maybe if I have the discount or gift card or something I’ll actually purchase from there.”

Every student in line received a free tote bag with the Edikted brand name. Inside each bag was a tank top, a pink headband and a pair of socks with pink bows. After spinning the wheel, each attendee was given stickers and a plastic card with their designated coupon.

Rian Burgess, a freshman political science major, often shops at Edikted. She usually buys tank tops, tube tops and other going out clothes. Despite shopping there often, Burgess feels that the prices could be more affordable.

“I’m going to say it’s a bit overpriced,” Burgess said. “I paid like $20 for a tank top, which I know isn’t a bad price, but I think I could get like three tank tops for the same price somewhere else.”

While most students were waiting in line, a few stood at the front posing in front of the pink truck and taking pictures of one another. One of the women posing for her picture was Madison Timony, a sophomore mass communication major, who was chosen by Edikted to take promotional photos at the pop up.

Edikted sent Timony a direct message on Instagram to offer her a $150 gift card to buy clothes for the event and ask her to post photos in the items she purchased. She says she was excited to participate because Edikted is her favorite clothing brand.

“I’ve loved getting to post pictures and get other girls to come see it,” Timony said. “It’s getting so many people to come out. It’s a really cute environment.”

Izabele Didzbalis, a freshman biological engineering major, also received a request for help promoting the Edikted’s pop up. She feels that reaching out to students for social media advertising is a smart choice on the brand’s part.

“I think it’s nice because they’re talking to normal girls on campus and not girls who have been doing it a while,” Didzbalis said. “I think it makes them more likable and gets more people interested. I’ve never had an opportunity like this before.”