Crumbl Cookies has been trending on social media, specifically TikTok, for quite some time now, and it’s not for good reasons. When Crumbl was first established, it was loved for its different, weekly, unique flavors; they were interesting.

However, the company could not keep up with its increasing popularity and demand. Many people have complained about Crumbl’s cookies being undercooked.

I bought some myself and had the same complaint. There’s no reason why salmonella coated in icing should be on the market, but Crumbl found a way to make that happen.

I guess to make up for the fact that their 2 million calorie, warm cookie dough leaves people dissatisfied, Crumbl decided to partner with different celebrities, hoping to attract their fan bases. I mean, it worked in terms of traction, but satisfaction, no. Once again, Crumbl bites the dust.

They collaborated with Olivia Rodrigo, but that cookie had negative reviews. Most recently, they launched a limited collaboration with the Kardashians.

Each Kardashian sister was able to create her own cookie or dessert. I didn’t have much hope for their cookies, so I wasn’t surprised that their treats were basic and not worth the purchase.

Though I wasn’t a fan of any of their cookies, I don’t think they were as disgusting as people made them out to be, except for Kourtney Kardashian’s flourless chocolate cake. Kourtney Kardashian had to have been joking when she made it, because cake should never taste like a tire.

Kris Kardashian’s yellow cake was a regular yellow cake coated in chocolate icing. Kim Kardashian’s snickerdoodle cookie was good, though I’m not sure why she chose this flavor for the springtime — but hey, to each their own.

I had high hopes for Khloe Kardashian’s cookies and cream cookie because I love the flavor, but it fell short.

Kendall Jenner’s cookie was only supposed to have cookie dough bites, but the whole cookie was doughy. This isn’t her fault, so I think it would have been better if the chef had baked it properly.

Lastly, Kylie Jenner’s confetti sugar cookie was alright. I’m not a fan of sprinkles, so it didn’t have a wow factor for me.

Insomnia Cookies are better than Crumbl and deserve way more hype in the cookie world.

I wouldn’t say that Crumbl needs to shut down because it’s still loved by some people, but the owners need to pivot and start anew. If they continue to let their brand dwindle in this way, I doubt that Crumbl will even exist two years from now.

Amyri Jones is a 23-year-old digital advertising and religious studies senior from Baton Rouge, La.