While many associate fall’s arrival with more neutral color palettes, the Avenue Rouge Runway Show challenges that with this year’s theme, “color discover.” 
Avenue Rouge Runway Show encourages guests to wear bold, daring colors this fall and participate in social media by using #discoverYOURcolor.
Lauren Weiner, manager at NK Boutique, is one of many boutique owners anticipating this year’s runway show. Weiner said she is most excited about seeing all the fabulous outfits the boutiques have put together, including her own.
“Preparation for the show began early on by having models come in and try on different looks. From there we pick which outfits look best and go with the theme,” Weiner said.
The theme for this year is “color discover.” Weiner describes the theme as encouraging guests to incorporate color into their wardrobe, life and look. Local boutiques and fans of fashion have stepped up to the “color discover” challenge.
Local style bloggers Krystal Bennett of A Pinch of Lovely and Jennifer Palpallatoc of Haute Off the Rack created a collaborative blog post called “Color Crash Course” in anticipation of the Avenue Rouge Runway Show. In the crash course, they challenged readers to “avoid color roadblocks and learn how to navigate through bright hues” and “shift out of neutral and into neon.” The blog post featured the two style bloggers clad in multicolor silk scarves and lively dresses.
In addition to Bennett and Palpallatoc’s Color Crash Course blog post, several boutiques such as Edit, Mint, KiKi and I Do Bridal Boutique cultivated their own video blog posts giving readers more outfit inspiration for the big day. 
The online anticipation for The Avenue Rouge Runway hasn’t stopped with blogs. Event organizers have incorporated social media by launching the #discoverYOURcolor contest on Twitter and Instagram. Users were prompted to describe which color complements them best using #discoverYOURcolor with the chance to win two elite tickets to the runway show.
Avenue Rouge sells out every year, and with so much online hype this time around, seats have been filling fast. Those unable to attend the show can watch a live broadcast of the red carpet interviews and main show on a live webcast on the Avenue Rouge Runway website.
“You can see the effect of Avenue Rouge on the Baton Rouge fashion scene. People get excited about getting dressed up and being creative,” Weiner said.
The Avenue Rouge Runway Show will take place tomorrow at L’auberge Hotel and Casino at 7 p.m.. InRegister and 225 Magazine are hosting the yearly event.