The White House’s newly unveiled “It’s on Us” sexual assault awareness campaign is in the early stages of implementation at universities and colleges around the nation. 
President Obama and Vice President Joe Biden launched the campaign on Friday, which aims to prevent sexual assault, change campus culture and
better educate men.
In a conference call to the White House, Tina Tchen, assistant to the President and Chief of Staff to the First Lady, said that the goal of the campaign is to “mentally shift the way we think about sexual assault.” 
The NCAA is a major sponsor of the campaign. Lynn Rosenthal, senior White House advisor on Violence Against Women, said college sports fans will see the “It’s on Us” PSA at NCAA-sanctioned championship events.
In a news release, Obama said students will have to change the way they think about sexual assault. 
“The idea is to fundamentally shift the way we think about sexual assault,” Obama said in a news release. “So, we’re inviting colleges and universities to join us in saying, we are not tolerating this anymore — not on our campuses, not in our community, not in this country.” 
According to Tchen, about two million people have already watched the “It’s on Us” PSA, and around 37,000 have taken the pledge at Itsonus.org since the campaign’s Friday launch. She said more than 200 universities are involved in the national campaign.
The online pledge says the campaign’s goal is “to recognize that non-consensual sex is sexual assault. To identify situations in which sexual assault may occur. To intervene in situations where consent has not or cannot be given. To create an environment in which sexual assault is unacceptable and survivors are supported.”
Tchen called “It’s on Us” a long-term project and stressed that the campaign does not require involvement in an organized campus group but can be implemented individually. 
Anne Johnson, executive director of Generation Progress, said there will be a week of action across the nation’s universities on Nov. 17 to promote “It’s on Us” and sexual assault awareness.  
“Together we can empower young people,” Johnson said. 
Rosenthal said prevention must begin early in children’s lives and hopes to get elementary schools through high schools on board.