As the fashion industry faces growing pressure to adopt more sustainable and eco-friendly practices, shoppers themselves are stepping up and finding innovative ways to make a meaningful difference.

The fashion industry accounts for nearly 10% of global warming, caused by the mass production of clothing and textiles.

Even worse-every second one truck of clothing is sent to the landfill or burned with just one percent of clothing being recycled.

Due to current trends on social media, more consumers are embracing sustainable alternatives from thrift stores to clothing swaps.

For many consumers it’s more than saving money, it’s about making conscious choices.

Associate professor of fashion merchandising Chunmin Lang, studies sustainability and the growing need to go green.

“If we educate people and they learn more about the influences, about clothing products or the clothing industry, I believe they will try, at least try their best to be more sustainable,” Lang said.

Here on campus, organizations like Geaux Green are also helping to promote sustainability initiatives not only in fashion, but several environmental outreaches.

You can do your part by choosing quantity over quality and giving your clothes a longer life span.